Showing posts with label Hasbro. Show all posts
Showing posts with label Hasbro. Show all posts

Friday, February 2, 2024

Hasbro introduces G.I. Joe 1964



The toy company Hasbro introduced its line of action figures, G.I. Joe February 2, 1964. Initially, it represented four branches of the US military: Army, Navy, Air Force, Marines.  The action figures were 12" in the beginning, but reintroduced in 1982 as a 3.75" scale and a background story involving the evil Cobra organization. 

Since the mindset in the 60s was that boys did not play with dolls, parents wouldn't buy their sons dolls, since they were for girls.  Hasbro always used the term "action figure" and never "doll" in the marketing of G.I. Joe. 

I remember the sailor figure had a beard (I think). I enjoyed many hours of playing with my G.I. Joe toys.  I watched the animated series in the 1980s some, and fell in love with Shipwreck.  He's still my favorite even though he wasn't in the original release.

G.I. Joe was inducted into the National Toy Hall of Fame in 2004 and the Pop Culture Hall of Fame in 2017.

Thursday, February 4, 2021

Celebrating Black History Month: Lonnie Johnson, super genius inventor of the Super Soaker


Lonnie Johnson, born October 6, 1949 in Mobile, Alabama, is a NASA scientist and entrepreneur.  Although he owns a number of patents for his work developing a nuclear power source for the Galileo probe to Jupiter, and the stealth bomber program, he is more famous for inventing the Super Soaker.  The Super Soaker first appeared in 1990 and in November 2013, after months of litigation, he was awarded almost $73M from Hasbro.